Hunting the Silent Killer

We partnered with the 200th Samobor Carnival (Samoborski fašnik) — one of the largest and most traditional public events in Croatia — transforming a major cultural gathering into a platform for cardiometabolic prevention.

Key highlights of the initiative:

🔹 Around 30 medical students participated as symbolic “demons and hunters,” creatively representing the fight against hypertension, dyslipidaemia, and overall cardiovascular risk.
🔹 The Lovomobil was present throughout the event, serving as a mobile awareness hub and strong visual identity of the campaign.
🔹 Our ambassador, rally driver Juraj Šebalj, actively supported the initiative and helped amplify the message of prevention and knowing your numbers.
🔹 We delivered a dedicated 10-minute stage programme in front of approximately 5,000 attendees, speaking about blood pressure, cholesterol, early detection, and long-term cardiovascular risk reduction.

The action allowed us to communicate key messages about lipid disorders and prevention to a broad non-medical audience in an innovative, youth-driven and highly visible way.

We are sharing a film from the event so you can better experience the energy and impact of the event.

On Key

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Hunting the Silent Killer

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